Einstein Copilot integrates into all Salesforce product lines including sales, marketing, commerce, and customer service. To build and customize these applications there is Einstein Copilot Studio, which will include a number of prebuilt applications for consumer-facing channels including real-time chat, Slack, WhatsApp, or SMS. Everyone has a Copilot!Įinstein Copilot allows users to use their own words to ask questions and create prompts, while proactively recommending actions after a query with Generative AI. Salesforce is not the first to brand an AI assistant as “Copilot,” indeed others include Microsoft 365, NICE’s Enlighten, Twilio, and even SAP from years back. Alongside all these products now sits “Einstein Copilot,” a conversational AI assistant that taps the world of advanced Large Language Models (LLMs) and Generative AI.
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To that end, announced at last week’s San Francisco event, the Einstein One Platform has Data Cloud natively integrated as a metadata framework for intelligent productivity tools for either low code/no code Salesforce users or more advanced developer options.
One of the more prominent mottos planted across last week’s Dreamforce conference touted “everyone’s an Einstein.” First introduced in 2016, Einstein has become synonymous with “AI at Salesforce”, now integrated within all products to “discover insights, predict outcomes, increase productivity, and deliver on the promise to democratize AI” for customer companies.
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